vibebrandtransmedia

Why do we exist?

Every brand is unique. Every brand has its triumphs and challenges, and hence their stories and the way they would want to tell their stories to their consumers and followers will also be different. Moreover, while the story indeed needs to be captivating, the medium on which the story is being told, the style of storytelling, the right mix of audience, timing, context, and so many other elements are at play to determine whether or not a brand’s story has connected and stayed with its audience.

Brands today need a partner who can help them design campaigns that allow multiple entry, exit, engagement, and retention points for the audience. Their partner should be able to design a campaign where the overarching theme should be solid and structured enough that the audience isn’t lost at any given juncture. The audience should have enough material and motivation to not only listen but also engage at any given level of their participation, and similarly if they exit the journey and decide to join back at a later stage, they should be able to pick up the pieces and feel up-to-speed to be a part of the journey again!

What Do we do?

Taking all the aforementioned elements as our guiding principles, we create strategy, content, conversations, and experiences for the brands that are looking for a partner who can help them connect with their consumers effectively and engagingly.

We are storytellers at heart. We use the transmedia storytelling approach to experiment with different ways of creating a story. It enables us to create elements that can add a new flavour to the traditional and accepted ways of storytelling.

In today’s multi-layered media landscape, brands need to reimagine how they have communicated with their customers and the ecosystem at large, and we help them do that!

How we do it?

 

We create cohesive user experiences across different platforms, enabling consumers to be more participative and engaged in a brand’s story and its overall journey.

Harnessing the Power of Transmedia Storytelling

Vibebrand understands that every brand is unique with its triumphs and challenges, and hence their stories and the way they would want to tell their stories to their consumers and followers will also be different. Moreover, while the story indeed needs to be captivating, we know that the medium on which the story is being told, the style of storytelling, the right mix of audience, timing, context, and so many other elements are at play to determine whether or not a brand’s story has connected and stayed with its audience. 

Brands today need a partner who can help them design campaigns that allow multiple entry, exit, engagement, and retention points for the audience. Their partner should be able to design a campaign where the overarching theme should be solid and structured enough that the audience isn’t lost at any given juncture. The audience should have enough material and motivation to not only listen but also engage at any given level of their participation, and similarly if they exit the journey and decide to join back at a later stage, they should be able to pick up the pieces and feel up-to-speed to be a part of the journey again! 

Through Transmedia storytelling, storytellers can experiment with different ways of creating a story. It enables us to create elements that can add a new flavour to the traditional and accepted ways of storytelling. Using transmedia storytelling, we can create different forms of content for our partners and explore different mediums for putting out content pieces. In today’s multi-layered media landscape, brands need to reimagine how they have communicated with their customers and the ecosystem at large, and we help them do that!

What Do We Stand For?

We believe in hard work that’s backed by professionalism, ethics, competence, and knowledge, and we want to bring all that and more into every partnership that we build. 

We want to add more efficiency and effectiveness to the way a brand reaches its consumers. We want to create impactful mediums, engaging elements, and solid strategies for brands to reach their next frontier of growth.

Our mantra for success is synergy. 

Our shared values and beliefs influence the work that we do, and the impact we strive to achieve. Our collective energy and cohesive vibe drive us to curate with passion and intelligence. 

We approach a problem statement with an open mind and are always up for experimenting with new ideas. We are not afraid of the little failures that we witness in pursuing excellence and breaking the mould. 

We believe in dialling up the ‘WOW’ in whatever we do. And, we do that in the most uncomplicated, fun, and interesting way possible.  

We don’t follow trends, we create them. We hate bureaucracy and lethargy. We do not like complicating things. Minimising complications and obstacles that come in the way of great work is one of our superpowers. 

And, at the heart of everything we do lies honesty. We don’t just like being sincere, honest, and kind, that’s who we are!